Travel Toiletry Entrepreneurship: I Knew It Would Happen

Lynne Kiesling

Hate the thought of checking your bag just for some shampoo, toothpaste and moisturizer? Enter My Wet Stuff, a new company devoted to delivering travel-size toiletries to your hotel.

As we ramp up a brand-new company for a brand-new market need, deliveries will begin on September 29, 2006. After that, only 3 days of lead time will be required for orders. An express-ship program will follow shortly.

They started business on August 24.

This is a great, great example of an opportunity-seizing entrepreneurial activity. Israel Kirzner, call your office!

Thanks to Virginia Postrel for the tip.