Consumer Choice and Green Power

And here's a cool article from last week on electricity customers in Washington state choosing green power and being willing to pay more (typically $5 more/month) for it. Funny how giving consumers choices creates value for both producers and consumers ... yes! The world is positive sum! And companies can make money by offering services that create a cleaner environment!

Just had to vent that cheerleading rah-rah about aligning environmental and profit incentives.