Michael Giberson Everyone loves a good story, it seems. Maybe too much. Three U-Mass researchers have detailed the overwhelming influence of anecdotal information in decision making, even less-than-adequate anecdotes presented alongside directly relevant and authoritative statistical information. The research also looks at two strategies that mitigate some of the influence of anecdotal bias, priming a more "scientific" outlook and encouraging counterargument.
When Stories Compete with Statistics for…
Michael Giberson Everyone loves a good story, it seems. Maybe too much. Three U-Mass researchers have detailed the overwhelming influence of anecdotal information in decision making, even less-than-adequate anecdotes presented alongside directly relevant and authoritative statistical information. The research also looks at two strategies that mitigate some of the influence of anecdotal bias, priming a more "scientific" outlook and encouraging counterargument.